This specific strain of rice has a higher level of nutrients and amino acids that can be found in any other rice family. It is naturally equipped with polysaccharide peptides and has a high concentration of anthocyanin antioxidants which give it its purple colour.
The purple rice is micronised to alfa particle size using the latest technology. This means that 99% of the rice is able to go into the cells to feed the mitochondria. The mitochondria are the POWER PLANTS of your cells; they convert the nutrition you take (food, water and oxygen) into energy.